We Work With FordDirect:

We work with FordDirect to provide us with advertising and related services, and analytics. This includes, but is not limited to, the deployment of tracking technologies on our properties that collect and provide information about you to FordDirect or our provision of your name, email address, and other contact details to FordDirect, including for advertising and related services and analytics. To the extent we disclose information to FordDirect, FordDirect may use that information in accordance with its own privacy statement. For details on FordDirect's data practices, see FordDirect Privacy Statement.

Our dealership takes your privacy seriously and is committed to safeguarding your privacy online. Because we do gather certain types of information from visitors to our sites, we have developed a privacy statement to help you understand the terms and conditions surrounding the collection and use of that information. This statement discloses the types of information we gather, how it is used, and how you can gain access to and edit any data that we've collected about you at any time.

Guiding Principles:

Our dealership respects the privacy of individuals who visit our Web sites, send us e-mail, or participate in features/services we offer online. Accordingly, our policy regarding online privacy has been developed using the following guiding principles:

Our dealership maintains a strict "no-spam" policy. Subscribers to our e-mail services (or any other feature/service found on our Web site) will not receive unsolicited e-mail messages from us. Our dealership collects information online primarily to provide our visitors with a more relevant experience on our sites. When doing so, we will make every reasonable effort to avoid excessive or irrelevant collection of data. Our dealership will take reasonable physical, electronic and managerial measures to safeguard and secure any information you provide to us (e.g. data will be stored in protected databases on secured servers with restricted access). Our dealership will not share any information you've provided to us with anyone without your consent other than to provide the service you've requested. At the time you register for any such service, you will be notified of, and asked to consent to, the sharing of your information with any particular third party necessary to the provision of the requested service.

Non-Personally Identifiable Data:

Anytime you visit our Web site, we may gather certain non-personally identifiable information regarding the means you use to access our site. This information may include the type and version of your browser, your service provider, your IP address and any search engine you may have used to locate the site. We use this information to help diagnose problems with our server, administer the Web site, and compile broad statistical data. In addition, we gather certain navigational information about where you go on our Web sites. This information enables us to determine which areas of the Web sites are most frequently visited and helps us to tailor the sites to the needs and interests of our online visitors. Such information is gathered by us in the aggregate and will not be associated with a specific individual without that individual's consent.

Information Voluntarily Provided:

Any information you provide to us (i.e. name, e-mail address, etc.) when you enroll in one of our E-Mail Reminder Services, request information, or use any of the other interactive portions of our Web sites, is securely maintained on our Web server and internal systems. This information may be used to provide you with information you've requested about our company, our products and our services, or to provide you with special notices. You may opt out of receiving future communications at any time (see opt-out Procedures below). This data may also be used to tailor your experience on our sites by providing content that is relevant to your interests and geographic region.

Information Collected from Other Sources:

To help us better understand and respond to your needs and interests, we may in the future receive information about you from other sources. We will ask any provider of such information to represent and warrant that the information has been gathered and maintained in accordance with all state and federal laws. Any such information will be maintained by us in accordance with the standards set forth in this privacy policy along with other personal information you've provided.

Disclosure of Personal Information:

Our dealership understands the importance of your privacy. We collect and maintain the personal information of our consumers for our use and our subsidiaries. We do not sell, rent, or trade consumer information to third parties, other than as described below, and never without your consent. Third parties may collect personally identifiable information about your online activities over time and across different websites when you use this website.

Business Partners:

Our dealership may partner with select retailers and other companies at various times to provide expanded services to our site visitors. As part of such a relationship, we may share with these companies the use of certain interactive Web site functions (i.e. the E-Mail Reminder Service). Information provided by site visitors through the use of such interactive functions may be available to both our dealership and our partners.

Agents:

Our dealership may use other companies and individuals to perform certain functions on our behalf. Examples include administering e-mail services and running special promotions. Such parties only have access to the personal information needed to perform these functions and may not use or store the information for any other purpose. Subscribers or site visitors will never receive unsolicited e-mail messages from agents working on our behalf.

Business Transfers:

In the event that our dealership sells or transfers a particular portion of its business assets, consumer information may be one of the business assets transferred as part of the transaction. If substantially all of the assets of our dealership are acquired, consumer information may be transferred as part of the acquisition.

Compliance with Law/Safety:

Our dealership may disclose specific personal information based on a good faith belief that such disclosure is necessary to comply with or conform to the law or that such disclosure is necessary to protect the users of our Web sites, the sites themselves, or the public.

With Consent:

Other than as set forth in this Privacy Policy, you will be notified when any personally-identifiable information about you may be shared with third parties, and you will be given the opportunity to decline to share that information.

Use of Cookies:

Our dealership may use a browser feature known as a "cookie." Cookies are small files placed on your hard drive that assist us in providing you with a customized browsing experience. Our dealership uses cookies to provide you with the convenience of not having to reenter information, such as user IDs and passwords, multiple times during your visits to our Web sites. Cookies can also be utilized to help us provide you with information targeted to your interests, based upon your prior browsing on our Web sites. The "help" section of the toolbar on most browsers will inform you on how to prevent your browser from accepting new cookies, how to have the browser notify you upon the receipt of a new cookie, or how to disable the use of cookies completely. As our Web sites have been designed to take advantage of the use of cookies. Should you configure your browser to decline their use, certain features of our Web sites may not function correctly and you may be required to renter any user IDs and passwords more frequently

Accessing Our Web Sites from Outside of the United States:

If you are visiting our Web site from a location outside of the U.S., your connection will be through and to servers located in the U.S. Any information you provide during your visit will be processed and maintained on our Web server and other internal systems located within the U.S.

External Links:

Our Web sites contain links to other sites. Our dealership is not responsible for the privacy practices or the content of such Web sites. To help ensure the protection of your privacy, we recommend that you review the privacy policy of any site you visit via a link from one of our Web sites.

Passwords:

The personal data record created through your registration with our Web site can only be accessed with the unique password associated with that record. To protect the integrity of the information contained in this record, you should not disclose or otherwise reveal your password to third parties.

Public Forums:

Our Web sites may make chat rooms, forums, message boards, and/or news groups available to its users at various times. Please remember that, unless otherwise stated, any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information in these areas.

Opt-out Procedures:

You may always opt-out of receiving future communications from our dealership. Our sites allow users to opt-out of receiving such communications at the point where personal information is requested, or through other means as identified.

Browser-Based Do Not Track:

Some browsers incorporate a "Do Not Track" (DNT) feature that, when turned on, signals to websites and online services that you do not want to be tracked.  Because there is not yet an accepted standard for how to respond to a DNT signal, we do not currently respond to DNT signals on this website or on websites where we provide advertisements, content, or other services.

Contacting the Web Sites:

If you have questions concerning this Privacy Policy or the practices of these sites, you may contact us.

Bob Smith Motors Privacy Policy
Effective Date: October 27, 2026
1. Introduction
This Privacy Policy describes how Bob Smith Motors ("Bob Smith Motors," "Company," "we," "our," or "us") collects, uses, maintains, discloses, and protects information obtained through this website (the "Site"), our online services, and other interactions with consumers.
By accessing, browsing, or using the Site, you acknowledge that you have read and understood this Privacy Policy and agree to be bound by its terms. If you do not agree to the terms of this Privacy Policy, you must discontinue use of the Site immediately.
2. Children's Privacy
The Site is not directed to children under the age of thirteen (13), and Bob Smith Motors does not knowingly collect personal information from children under the age of thirteen (13).
If Bob Smith Motors becomes aware that personal information has been collected from a child under thirteen (13) without legally required parental consent, such information will be deleted or otherwise handled in accordance with applicable law.
3. Information We Collect
Information You Provide
We may collect information that you voluntarily provide when you:
  • Submit an inquiry or contact form
  • Request vehicle information or pricing
  • Schedule sales or service appointments
  • Create an account
  • Subscribe to marketing communications
  • Participate in surveys, contests, promotions, or other dealership activities
Personal information may include:
  • Name
  • Mailing address
  • Email address
  • Telephone number
  • Vehicle information
  • Any other information voluntarily provided by you
Information Collected Automatically
When you visit the Site, we may automatically collect certain information, including:
  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Referring website addresses
  • Pages viewed
  • Time spent on the Site
  • Search and navigation activity
This information assists us in operating, maintaining, improving, and securing the Site and our services.
4. Cookies and Similar Technologies
Bob Smith Motors uses cookies and similar technologies to improve user experience, analyze website traffic, enhance Site functionality, and support marketing activities.
Cookies may be used to:
  • Recognize returning visitors
  • Remember user preferences
  • Improve Site performance
  • Analyze website usage
  • Personalize content and advertising
  • Facilitate online form completion
Most web browsers automatically accept cookies by default. You may modify your browser settings to reject cookies; however, certain features or functionality of the Site may not operate properly if cookies are disabled.
5. Use of Information
Bob Smith Motors may collect, process, use, maintain, and disclose personal information for legitimate business purposes, including, but not limited to:
  • Responding to inquiries and information requests;
  • Providing products, services, and customer support;
  • Scheduling appointments and administering transactions;
  • Improving the functionality, operation, security, and user experience of the Site;
  • Communicating regarding products, services, promotions, events, and special offers;
  • Detecting, investigating, and preventing fraud, unauthorized activities, and security incidents; and
  • Complying with applicable laws, regulations, legal processes, and industry requirements.
6. Marketing Communications
If you elect to receive promotional communications from Bob Smith Motors, you may opt out at any time by:
  • Clicking the unsubscribe link contained in marketing emails;
  • Replying STOP to SMS or text communications; or
  • Contacting us directly.
Opting out of marketing communications does not affect our ability to send transactional, account-related, vehicle-related, or service-related communications.
7. Analytics and Advertising Services
Bob Smith Motors may utilize third-party analytics, advertising, and marketing service providers to better understand website activity, improve Site performance, and deliver relevant advertising.
These providers may use cookies, pixels, tags, and similar tracking technologies to collect information regarding your interactions with the Site. Where applicable, users may manage privacy preferences or exercise available opt-out rights directly through the applicable provider.
8. Information Sharing and Disclosure
Bob Smith Motors does not sell personal information for monetary consideration.
Bob Smith Motors may disclose personal information to the following categories of recipients:
  • Affiliated entities and related companies;
  • Service providers, contractors, and vendors performing services on our behalf;
  • Advertising, analytics, and marketing partners;
  • Third-party technology providers supporting website functionality and customer communications; and
  • Government agencies, courts, regulators, law enforcement authorities, or other parties where disclosure is required or permitted by law.
Such disclosures shall be limited to those reasonably necessary to conduct business operations, provide requested products and services, comply with legal obligations, enforce contractual rights, or protect the rights, property, or safety of Bob Smith Motors and others.
SMS Consent Protection
Bob Smith Motors does not sell, rent, transfer, disclose, or otherwise share SMS opt-in consent information or mobile telephone numbers with third parties for their independent marketing or promotional purposes.
SMS consent information shall be used solely for the purposes expressly authorized by the customer or otherwise permitted by applicable law.
FordDirect and Third-Party Service Providers
Bob Smith Motors may work with FordDirect and other automotive technology, marketing, website, advertising, customer relationship management, and analytics providers to support dealership operations, advertising initiatives, lead management, customer communications, website functionality, and related business activities.
Information shared with these providers is subject to applicable contractual obligations and privacy practices.
Business Transfers
In the event of a merger, acquisition, corporate reorganization, asset sale, financing transaction, bankruptcy proceeding, or similar event, personal information may be transferred as part of the transaction, subject to applicable law.
Legal Compliance and Protection
Bob Smith Motors may disclose personal information when reasonably necessary to:
  • Comply with applicable laws, regulations, legal processes, subpoenas, or lawful governmental requests;
  • Enforce agreements, policies, and terms of use;
  • Protect the rights, property, safety, and security of Bob Smith Motors, its employees, customers, vendors, or the public;
  • Investigate fraud, security incidents, or suspected unlawful activity; or
  • Respond to emergencies that present a threat to health, safety, or property.
9. Public Forums and User Content
If the Site permits reviews, comments, testimonials, forums, or other public submissions, any information voluntarily posted may become publicly available. Users should exercise caution when submitting personal information in public areas of the Site.
10. Third-Party Websites
The Site may contain links to third-party websites or services that are not owned or controlled by Bob Smith Motors.
Bob Smith Motors does not endorse and is not responsible for the privacy practices, security measures, content, products, services, or policies of third-party websites. Users are encouraged to review the privacy policies of any third-party websites they visit.
11. Data Security
Bob Smith Motors maintains commercially reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, acquisition, disclosure, alteration, destruction, or misuse.
Notwithstanding these efforts, no security system, network, website, electronic transmission, or method of data storage can be guaranteed to be completely secure. Accordingly, Bob Smith Motors does not warrant or guarantee the absolute security of any information transmitted to or from the Site.
12. Data Retention
Bob Smith Motors retains personal information for as long as reasonably necessary to:
  • Provide requested products and services;
  • Comply with legal and regulatory obligations;
  • Resolve disputes;
  • Enforce agreements;
  • Protect legal rights and interests; and
  • Maintain business, financial, operational, and tax records.
Retention periods may vary based upon the nature of the information and applicable legal requirements.
13. Accessing and Updating Information
Subject to applicable law, individuals may request access to, correction of, or updates to personal information previously provided to Bob Smith Motors. Such requests may be subject to applicable legal, regulatory, and recordkeeping requirements.
14. Do Not Track Signals
At this time, the Site does not respond to browser-based "Do Not Track" signals or similar mechanisms.
15. Changes to This Privacy Policy
Bob Smith Motors reserves the right to modify, amend, update, or replace this Privacy Policy at any time, subject to applicable law.
Any revisions shall become effective upon posting to the Site unless otherwise stated. The Effective Date listed above reflects the date of the most recent revision. Continued use of the Site following the posting of any changes constitutes acceptance of the revised Privacy Policy.
16. Contact Us
If you have questions regarding this Privacy Policy, our privacy practices, or your personal information, please contact:
Bob Smith Motors
Attn to privacy Department

2244 Central Avenue
Billings, MT 59102

Contact

Bob Smith Lincoln, Inc.

2244 Central
Directions Billings, MT 59102

  • Sales: (406) 656-0000
  • Service: (406) 656-0000
  • Parts: (406) 656-0600

Hours

  • Monday 9am-6pm
  • Tuesday 9am-6pm
  • Wednesday 9am-6pm
  • Thursday 9am-6pm
  • Friday 9am-6pm
  • Saturday 9am-4pm
  • Sunday Closed