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As a brand that has been traditionally known for the luxury it provides its customers, Lincoln has some of the most premium features, but its true strength is in its vehicles. According to data from IHS Markit, Lincoln currently has the highest loyalty rating from its customers compared to all luxury vehicles.

The Insurance Institute for Highway Safety (IIHS) has named the 2017 Lincoln MKZ and 2017 Lincoln MKX top safety picks in their respective categories. The Lincoln MKZ is Midsize Luxury Car winner (with optional front crash protection), while the Lincoln MKX is a Midsize Luxury SUV winner (when equipped with optional front crash protection).